BENEO™ Label takes Latin America by storm!
BENEO™ Label takes Latin America by storm!
BENEO-Orafti’s BENEO™ Label, is taking Latin America by storm with around 30 products launched featuring the BENEO™ Label since 2006. This growth of products carrying the BENEO™ Label throughout
The BENEO™ Label Program, which first began as a joint European led initiative between food manufacturers and BENEO-Orafti in Belgium, is designed to communicate the health benefits of Orafti® inulin and oligofructose (prebiotic ingredients), through the use of one easy-to-understand quality label. The label provides a product with a recognisable symbol that indicates to consumers that the product contains a sufficient amount of Orafti® inulin or oligofructose to support a scientifically proven health claim.
The BENEO™ Label was originally created to provide customers with a wide variety of tools to maximise their market knowledge, including scientific data, marketing insights and messaging research, and also include their products in a global communication package. Its aim has always been to translate scientific findings into an understandable and appealing language.
BENEO™ Program goes Latino
Since the launch of the BENEO™ Label, over 380 products have been launched bearing the BENEO™ Label in 33 countries, showing just how much the program has grown following its launch in Belgium over nine years ago.
In the last 12 months BENEO-Orafti has seen a large increase in the number of products launched in
New product launches from around the world
As the BENEO™ Program has grown, so has the number of products launched around the world. Here is a sample of some of the latest product launches:
Italy
Nutricare: three new ranges of meal replacers: Gama Alta Proteína, Bizcochos, Postres
Platscom: Vitela low fat sour whey drink with probiotics and prebiotic fibres
3 food supplements launched in July 2009: Slimmez Fruit Juice Collagen, Mytrimmix Fat Loss Nutrition and Youth powerhouse BioLive Collagen
Wickbold: Eastar Bem white light bread and oat bread with flaxseeds
Dos Pinos: Fibralac skimmed milk encriched in fibres for adults
BENEO™ Label goes digital
To further communicate the benefits of the BENEO™ Label and to highlight details of these successful launches, BENEO-Orafti has revamped its website www.beneo.com to make it even more dynamic.
The new website, which currently receives over 15,000 visitors each month, has an improved structure to make it more user-friendly. This includes a ‘News’ section that provides users with an overview of the latest promotional activities as well as all the BeneoDigest newsletters sent to our databases of consumers in different countries and a restricted area dedicated specifically to health professionals that provides further nutritional and scientific information to those in the health profession. The new website is now available to view in 25 countries and in 15 different languages, including the most recent addition in Serbian, Slovenian and Turkish.
With more consumers than ever looking to the internet for information, BENEO-Orafti has decided to increase its digital presence on social media sites such as Facebook. The BENEO™ Label now has its own dedicated Facebook page to educate consumers on the BENEO™ Label and drive awareness of the program still further.
Tim Van der Schraelen, marketing & communication manager at BENEO-Orafti comments: “We’re pleased to see that the BENEO™ Label is going from strength to strength. With products now being launched in over 33 countries, it is clear to see that the BENEO™ Label is being embraced all around the world. Our new website and the BENEO™ Label Facebook page provides us with the opportunity to increase awareness of the program and communicate the benefits it can bring to food and drink producers and consumers alike. Our excellent knowledge and understanding of the functional market and consumer behaviour allows us to provide a quality of service that is second to none, enabling us to guide partners who are looking to improve existing products or develop new ones.”
To find out more about the BENEO™ Program or how to become a partner please visit www.beneo.com or go to the BENEO™ Label Facebook page.
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Note to Editors:
About BENEO-Orafti
BENEO-Orafti is part of the BENEO-Group, a division of the Südzucker Group that specialises in functional ingredients. BENEO-Orafti is world leader in the production and sales of food ingredients derived from chicory. The company's Orafti® inulin and oligofructose products have been scientifically proven to improve the balance of the body’s intestinal flora by stimulating our own beneficial bifidobacteria, helping the body to absorb more essential nutrients, such as calcium, from our diet.
Orafti® ingredients can be the basis for well-balanced food products that improve digestive health and the feeling of well-being. With a head office in
For further business information, please contact:
For further press information, please contact:
BENEO-Orafti
Tim Van der Schraelen - Marketing & Communication Manager
Aandorenstraat 1
3300 Tienen
Tel: +32 16 801 301
Email: tim.van.der.schraelen@BENEO-Orafti.com
www.BENEO-Orafti.com
Publicasity
Tel: +44 1442 261199
Email: BENEO-Orafti@publicasity.co.uk